A lifestyle brand where small choices become a distinctive style

PLUCKS is a lifestyle brand built on the idea that small, everyday choices and experiences come together to shape each individual's unique way of life. Inspired by the principles of repetition and expansion found in fractal structures, SEWADALL developed a brand identity that connects individual elements into a cohesive visual system. Through a bold red-and-black color palette, distinctive typography, and modular graphic elements, we established a recognizable and consistent brand language. The identity was extended across stationery, packaging, apparel, posters, and digital touchpoints, including web UI/UX, creating a unified brand experience that expresses the distinctive character of PLUCKS across both physical and digital environments.